Katrina Larobina

​This campaign project was created for the unit The Craft of Creative Communication at the University of Canberra. Aeroplane Jelly needed to reposition its brand as an attractive and fun standalone treat. With almost 100 years of being in business, my creative team worked to communicate that Aeroplane Jelly connects generations through endless memories. Centred around the theme of nostalgia, the print ads demonstrate the Aeroplane Jelly provides parents and grandparents with an opportunity to re-live their childhood and recreate these memories with their own children and grandchildren. Thus, Aeroplane Jelly is a guilt-free treat to be experienced at all moments throughout life.