Canberra Milk

Copywriting
Graphic Design

Communication Strategy

Campaign Research

Content Creation

Campaign Planning

This campaign project was created for the unit The Craft of Creative Communication at the University of Canberra. The creative brief was to reinforce the importance of buying local milk to increase the sales of white milk. My creative team worked to demonstrate that Canberra Milk is milk that means so much more when you know you are supporting Canberra’s local initiatives. We aimed to communicate that by purchasing Canberra Milk consumers are fueling a connection between themselves and the Canberra community. This integrated marketing campaign is adapted across print, social media, outdoor, TV and radio.