Katrina Larobina

​This social media campaign was created for the unit Digital Engagement and Analytics at the University of Canberra. In collaboration with 3 other students, we were tasked with creating a social media campaign to promote Canberra as a place to live, work and/or visit. My team created Clever Canberra Travel, a campaign that showcases the diversity of activities and destinations to visit in Canberra on a budget. The campaign was rolled out on Instagram over several weeks, reaching over 6000 unique users and achieving positive sentiment.