Coonamble

Copywriting
Graphic Design

Communication Strategy

Campaign Research

Content Creation

Campaign Planning

This campaign project was created for the unit The Craft of Creative Communication at the University of Canberra. The Coonamble Shire Council needed to save their dying town and reposition their town as an attractive place to live. My creative team capitalised on the slow living trend to produce a campaign that showcases Coonamble as the affordable alternative and perfect destination to live a slow and minimalistic life. By comparing the busy, on-the-go city life with the slower and tranquil life that Coonamble offers, this campaign is relayed across mobile, social media and ambient advertising.