Scouts ACT Campaign

Communication Strategy
Content Creation

Campaign Research

Campaign Planning

Pitching

In Semester 2 2023, I worked in a team representing the University of Canberra in the Public Relations of Australia (PRIA) Pitch This! national competition. This competition required us to develop a campaign for Scouts ACT to increase the number of new volunteers and adult leaders. Our campaign ‘Scouts ACT… more than meets the eye’ works to change the outdated perceptions audiences have of the organisation by showcasing the diversity of activities, roles and benefits that Scouts presents. We created a campaign report, video pitch and collateral that we hope Scouts ACT can implement.

To read the report in full click here